Physical Retail & Experiential Copywriter

Experiential Marketing

I played a key role in shaping the brand presence at major events like BravoCon and the 2025 Wayfair Holiday Tree Market Activation in NYC. For BravoCon, I crafted engaging, on-brand copy that elevated the participant experience and reinforced Wayfair's voice under tight timelines. For the Holiday Tree Market, I helped create compelling messaging that brought the Wayfair brand to life in a physical space, delivering a memorable, cohesive experience for attendees while aligning with broader marketing goals. My contributions ensured a consistent and impactful brand narrative across both high-visibility events.

Physical Retail

I’m responsible for crafting all in-store signage, from brand moments to informative displays that highlight the full range of services Wayfair offers. My work ensures that each piece of signage not only captures the brand’s voice but also communicates key messages clearly and effectively, enhancing the customer experience and guiding them through the store in a way that feels both welcoming and informative.